Did you know Qatar is one of the richest countries in the world but most people's experience of it is a duty-free Toblerone? Visit Qatar hired us to change one of those things. The brief was to launch the country's biggest-ever global tourism campaign across 10 markets and convince travelers Qatar is the destination, not the layover. We shot three TVCs set to a modern rendition of Bobby Hebb's "Sunny" that will live in your head for longer than you'd like. The campaign lives under "Moments That Stay With You," which is also how I describe the UV index hitting 12 on our outdoor shoot days.