Panera: Bread Bowl Hot Tub

This project goes to show you can bully a client into just about anything if it costs less than ten thousand dollars.

This is the first idea that I scribbled down when I was told I would be creative directing Panera and 8 short months later, it was a bubbling reality. I even got to make inflatable broccoli cup holders by hand.

Never let your dumb dreams die.

The original idea sketch

The comp client wanted to post

The flat print proof

Do we not love unhinged renders?

Wrapped

The Install

Aforementioned Broccoli Floaties

Made at Mother NY with Kim Chavez