Remember when it was just eggs that were the most expensive thing in America? Simpler times. In early 2025, the USDA predicted a 57.6% price increase right before Easter, a holiday historically built around eggs. Turns out this was the perfect opportunity for kids to ask for what they really want in their baskets: TOYS. We created an eggs diss track (and a shoppable music video) with seven-year-old YouTube rapper Nova Starr to help spread the message to parents everywhere.